The non-literal meaning we interpret of something e.g. a box can connote feelings of, excitement,suspense,anticipation and fear.
MacGuffin-
A MacGuffin is a plot device in the form of some goal, desired object, or other motivator that the protagonist is willing to do and sacrifice almost anything in order to pursue, protect or control, often with little or no narrative explanation as to why it's considered so important e.g. the feather in 'Forest Gump'
Wether the audience should care about or identify with a MacGuffin in a story is open to much debate among producers of fiction.
The Feather in 'Forest Gump' Connotations-
>Flying---Journeys,
>Light,
>Airy,
>Softness,
>Superstition,
>Feather Boas,
>Pillows,
>Birds of a feather.
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